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Docomo purchases 20% stake in Baidu

2012-07-16 11:27 japan daily press 我有话说 字号:TT

Japan’s largest mobile service provider, NTT Docomo, has announced its purchase of a 20% stake in Baidu, China’s largest internet search provider, for 1.78 billion yen (approx. $22.5 million). Based in Beijing, Baidu Yi Xin Network Technology Co. originally came to an agreement with Japan’s Docomo at the end of January 2011 to work together on a joint venture. The two will be working on providing digital content and services for China’s mobile phone users.

The two companies’ joint venture will be operated under the Baidu Yi Xin name, which already serves as a content provider platform for cell phones. Docomo Inc.’s vital role will be to use its experience in value-added services to work with Baidu’s content to take advantage of the large user base in the country.

Beginning this August, Baidu Yi Xin will start offering Japanese content to its users. For is first release, Baidu will be working with Japan’s DeNA Co., one of the country’s leading mobile game networks, as well as mobile e-commerce specialists. The two will be distributing Japanese content that has been adapted and localized to fit in the Chinese market. Docomo views this partnership as the first of several initiatives to expand into the Chinese market and offer access to Japanese content providers.

责任编辑:周静

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